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Case Study - Genea

Posted on 12/02/15

When Australian fertility group Genea was looking to open a European headquarters as a manufacture and distribution base, they did not have to look much further than the prestigious Discovery Park in Sandwich, Kent.

Genea’s IVF technologies company Genea Biomedx and stem cell company Genea Biocells now own facilities to manufacture culture medium at the park, in order to access the growing European IVF and life sciences market. The official launch of the facility took place in June 2014.

Since the company’s launch at the leading fertility conference in London in 2013, Genea Biomedx Commercial Director, Kim Giliam, said the company had searched for a logically located strategic hub in Europe.

Following Genea’s initial enquiry to Locate in Kent for a biotech facility, the county’s inward investment agency successfully highlighted the infrastructure support and incentives on offer that persuaded Genea to make Kent its first choice over Oxford and Cambridge.

Paul Wookey, CEO at Locate in Kent

“As well as highlighting the commercial advantages offered by Discovery Park and the financial support on offer, our team supported every aspect of the international relocation of Genea.”

They chose the site, which currently houses more than tenants and over 2,000 staff, for its beneficial location and excellent facilities. Kim is enthusiastic about his chosen location:

“We’re inspired by joining the scientific hub of excellence that Discovery Park has fast become,”

“Discovery Park ticks all of the boxes. It’s close to all forms of transport to continental Europe as well as direct flights to North America and Asia, there are state of the art facilities and valuable support from the local government.”

Europe is a key market for Genea Biomedx with 90 per cent of the world’s IVF clinics in the Northern Hemisphere and 40 per cent in Europe.

“It makes sense for us to be here, making the vital solutions that nurture eggs, sperm and embryos during the IVF process locally and answering the needs of IVF clinics across Europe,”

Kim also credits the team at Discovery Park for complementing the work of Locate in Kent. During a two-week period he was able to meet with lawyers, accountants, brand and recruitment consultants, all working together to provide reassurance and skills to guarantee turn key solutions for a successful move to the site in Sandwich. Not surprisingly, all of Kim’s eventual support team came from Discovery Park tenants, revealing a vital secret weapon in the sealing of the deal to move to the park.

Once Genea had settled into park life they were able to access the Expansion East Kent fund and secure a grant as part of the parks Enterprise Zone status. This will eventually translate into at least 40 jobs and has the potential to attract producers of similar technologies in the areas of biotech, diagnostics and stem cells.

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